Marketing Tips

One of the most common misconceptions on the Internet is: "If you build it, they will come". With over 50 million web sites on the Internet, this is no longer true. It is critical that your web site be promoted. We are committed to helping you market your web site on the Internet and creating a viable online presence. 

• About Marketing Your Website

• Marketing Strategies

• Offline Marketing and Digital Media

• Search Term Suggestion Tool

About Marketing Your Website

Your website is a representation of you and your company, therefore, your website must reflect the way you do business. It is designed to showcase the products or services, which you have for sale, and be a resource for your customers.

The following are guidelines you should implement in your daily marketing efforts in order to utilize the potential of your online presence

• Wherever you place your name or phone number, include your website address (URL).

• If you are going to advertise your website, make sure that the information provided is up-to-date.

• Add your website address to all promotional materials. This includes business cards, stationery, flyers, ads, door hangers, and signs.

• Add your website address to your voice mail message.

• Let your family and friends know about your website. Ask them to promote your website to their friends.

• Mention your website whenever you have the opportunity.

• Send invitations to existing clients, former clients, and prospects to visit your website.

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Marketing Strategies

Search Engines and Directories
Our staff keeps up to date on the latest techniques to access search engines and directories. This means your web site can be easily found from anywhere on the Internet. dotLaunch will make sure that your site is listed with the most popular search engines and directories. These include sites like Yahoo!, AltaVista, InfoSeek and many others. In addition to the search engines, our research team has access to industry-specific directories that can significantly increase the traffic to your site. 

Adding Value To Your Web Site
Repeat visits and referrals are important to the success of your presence. We can help you find the items and information that will bring your clients back to your web site and your products. Our experience in database technologies gives your web site the dynamic foundation it needs to remain interesting and informative over time. 

Detailed Statistic Analysis
dotLaunch supports your web site with the most comprehensive real-time statistics package available. We can provide and interpret statistics on the number of people who visit your web site. By tracking the movement through your site, we can determine which of your products or services stimulates the most interest. Statistical user information such as city, country, browser type and operating system can help us determine target market areas and users to help increase traffic and sales. 

Directory Advertising
In the online world of information, many web sites are strictly functioning as web "directories".  These directories provide information to the public about various industries, and provide links to those sites that do business in that industry.  Having your site listed on these directories will not only help to increase traffic to your site, but will increase the "popularity" of your site by having it linked on yet another page. dotLaunch can find and request links to sites that complement your business. 

Cross Link Marketing
Cross-linking is a standard practice in the Internet world and is one of the fastest and most cost-effective ways to drive traffic to your website. By providing a link to someone else's website, they in return provide a link back to yours, so every time you link your website to another, you add one more avenue of exposure. This can be accomplished in several different ways:

Any website that you provide a link to, or advertise on your website, should promote you as well. Approach all of the people that you currently work with. Ask them if they would add a link from their website to yours, and that you'll do the same for them. Explain that you are paying to advertise your website wherever possible and that the more traffic you drive to your site, the more traffic they will receive.

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Offline Marketing & Digital Media

dotLaunch Technologies is always staying on top of the latest technologies to increase your business.  Our new Digital Media Production Service lets your customers and employees receive information in an easy to view e-book style media.  We can create media so that your company can distribute content by email, floppy, CD- ROM or from a website.  Not only will you give your business more exposure, but you'll keep them coming back to your site with embedded links to any web page.

Our most popular uses for the our Digital Presentations are for digital brochures, catalogues, newsletters, e-zines & booklets, corporate greetings, coupon books, manuals, product guides, corporate profiles and annual reports, as well as direct marketing and viral marketing campaigns.

The best thing about dotLaunch's Digital Media is it's compatibility and ease of use.  Our digital files require no plug-ins, no software downloads and no special programs to read.  Anyone with a computer can read our Digital Media Files.  Our digital files are compact as well.  We can create a document with dozens of pages, and still keep the file small enough to email. 

Since these media is so innovative, attractive, compatible and compact, it's the perfect medium for distribution.  We can create dynamic CD Rom business cards that you can mail or give out to clients and further your marketing effort.  Contact us for products and pricing.

For more information and samples of our digital media, please Click Here.

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